Deion Sanders Finds Out Coaching Isn’t Easy

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It began as a dream season for Deion Sanders and his Jackson State football team. Unfortunately, it hasn’t gone nearly so well lately.

After a 3-0 start, Sanders and Jackson State have lost three straight, the latest was a 52-43 loss to Alabama A&M over the weekend. Yes, the final score was 52-43. Yes, we’re talking about college football. And yes, Sanders has now likely been eliminated from SWAC Coach of the Year contention.

With one week remaining in the season — April 24 vs. Prairie View A&M — Sanders is finding out that coaching the Tigers can be a bear.

“To change the culture, you’ve got to change the people,” Sanders said, via the Clarion Ledger. “If I was in church, the organ would have hit me right then.

On the bright side, Sanders and the Tigers have one of the best recruiting classes in HBCU coming for when the season resumes in the fall. And this spring season really has just served as a tune-up for the real thing.

But Sanders seems well aware that things will have to get better.

“You all know what we signed,” he said. “You know what we’ve got coming in here, you know how we evaluate and what needs to go and what needs to stay. If you don’t do your job, what happens? This is that kind of business. This is how it is.”

Written by Sam Amico

Sam Amico spent 15 years covering the NBA for Sports Illustrated, FOX Sports and, along with a few other spots, and currently runs his own basketball website on the side,


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  1. Whether it is a stunt or a stint makes no difference.
    Curious why it’s important to you that he recruit a white 5 star athlete? What difference does race make if a kid can play top level football.

  2. Next year is when to evaluate. First year is the beginning of yhe building process. Saban had a similar start at Bama,…winning out the gate but halfway into the schedule the losing took over. Season two, rolling.

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