Thursday, the Buffalo Bills announced their new stadium name, Bills Stadium, is temporary as they look for a new naming rights partner. Formerly, the stadium was known as New Era Field.
This led to a familiar foe of the NFL’s to get involved, Barstool Sports founder Dave Portnoy.
“After a brief conversation with those who matter I am here to say we are very serious about buying the naming rights of the @BuffaloBills stadium and will enter the process,” Portnoy tweeted.
Portnoy then added above a WGRZ TV report that Barstool is “very, very serious” about the partnership.
While this would be fun, and great for content, it’s likely not happening.
The NFL wouldn’t even let Portnoy watch a Monday Night Football game with commissioner Roger Goodell in his basement after winning the bid to do so. NFL PR claimed Portnoy, who won the COVID-19 auction with a $250,000 bid, failed the background check.
That said, it doesn’t mean Portnoy can’t come out of this a winner. On the internet, bragging rights always win. And the NFL stepping in and stopping him, again, is that.
The more the NFL has fought back with Portnoy, who had T-shirts made showing Goodell with a clown nose, the more it has elevated his celebrity. Portnoy’s history with the NFL includes security carrying him out of the Super Bowl after a ban:
It’s actually not a bad look. Color-wise, Buffalo can’t find a better partner.
— Curtis Unrau (@curtisunrau) August 20, 2020