Darren Heitner

Darren is an attorney focusing on sports, entertainment, intellectual property, litigation and transactional work. In 2014, the American Bar Association published his Sports Law-related book titled, "How to Play the Game: What Every Sports Attorney Needs to Know." The Second Edition of that book was published in February 2018.

Darren is a Double Gator, with a Bachelors of Arts from the University of Florida and a Juris Doctor degree from the Levin College of Law. He has also taught Sports Law in the grad program and at the Levin College of Law. In 2019, Darren was named to UF's 40 Under 40. In 2020, Darren was honored with UF Law’s Outstanding Young Alumnus award.

Latest from Darren

Tai Walker NFT
Business
Darren Heitner

Taijuan Walker Became The 1st MLB Player To Sell An NFT And He’s Already Planning His Next

Patrick Mahomes recently sold $3.7 million worth of non-fungible tokens (NFTs). It followed Rob Gronkowski’s sale of $1.75 million in NFTs. Each athlete successfully auctioned off a limited number of digital art pieces connected to their respective NFTs, which has caused many others in the world of professional sports to take an interest in learning More

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Business
Darren Heitner

Trading Cards Are Booming And Growing On The Blockchain, But Are They A Bubble About To Burst? Panini VP Says No.

Image of a Patrick Mahomes trading card with blockchain technology, courtesy of Panini America. The physical and digital trading card market is exploding. A Kobe Bryant 1996-97 Topps Chrome Refractor card recently sold for $1.79 million and, in January 2021, a 1952 Topps Micky Mantle card sold for $5.2 million, which is currently the most expensive sports trading card to be sold on the secondary market. One person who does not believe that the boom in trading cards is close to being a bubble is Jason Howarth, Vice President at Panini America. He says that people are purchasing rare trading cards like the 1-of-1 Luka Doncic that went for $4.6 million this year as an alternative asset and justifying acquisitions as another form of investment. In fact, Howarth proudly makes the claim that trading cards have historically outperformed the S&P 500, which is something commonly heard from people in the industry. On the latest episode of the How to Play the Game podcast (Apple/Spotify), I spoke with Howarth about Panini America’s commitment to digital trading cards and building on the blockchain, how he views the rise of non-fungible tokens (NFT) like NBA Top Shot, what makes him most optimistic about […]

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Jack Harlow NFT
Business
Darren Heitner

Who Is Paying $600 For A Digital Jack Harlow Branded Basketball?

Over $10 million has been spent on NBA Top Shot moments over the last 24 hours. Hoping to take advantage of the craze surrounding basketball-related non-fungible tokens (NFTs), Bleacher Report is minting and preparing to sell its own NFTs on March 7. The media platform has partnered with four hip-hop artists — Quavo, Lil Baby, More

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