Darren Heitner

Darren is an attorney focusing on sports, entertainment, intellectual property, litigation and transactional work. In 2014, the American Bar Association published his Sports Law-related book titled, "How to Play the Game: What Every Sports Attorney Needs to Know." The Second Edition of that book was published in February 2018.

Darren is a Double Gator, with a Bachelors of Arts from the University of Florida and a Juris Doctor degree from the Levin College of Law. He has also taught Sports Law in the grad program and at the Levin College of Law. In 2019, Darren was named to UF's 40 Under 40. In 2020, Darren was honored with UF Law’s Outstanding Young Alumnus award.

Latest from Darren

Business
Darren Heitner

Georgia QB J.T. Daniels Signs Massive NIL Deal with Zaxby’s

Fast-casual restaurant brand Zaxby’s, which has its headquarters in Athens, Georgia, has made the University of Georgia’s starting quarterback the face of its name, image, and likeness (NIL) campaign for the 2021-22 football season. It is expected to bring UGA quarterback J.T. Daniels a significant sum of money in exchange for a host of deliverables More

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high school NIL name image likeness
Business
Darren Heitner

The Fight For NIL Rights Reaches A New Class: High Schoolers

Where is the outrage over high school athletes who are being denied their NIL rights? Mikey Williams is expected to earn millions of dollars as a high schooler. The basketball phenom with over 5 million followers across various social media platforms is immediately free to exploit his name, image, and likeness (NIL) rights because he More

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Business
Darren Heitner

Group Licensing Is Starting To Take Shape For College Athlete NIL Deals

College athletes are now able to enjoy commercializing their name, image, and likeness (NIL) rights for the first time, and over the first three weeks of having such rights, there have been some innovative offers made as well as deals consummated. However, the largest opportunities that include a large segment of the college athlete population More

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Cavinder Twins
Business
Darren Heitner

Guidance For Athletes To Avoid Pitfalls After 1 Week Of NIL

College athletes have now had more than a full week to begin benefitting from the commercialization of their names, images, and likenesses (NIL). While some anticipated chaos and anarchy, providing college athletes with these rights that are afforded to all other individuals in the United States has proven to not cause an immediate end to More

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Business
Darren Heitner

Kentucky Becomes 7th State To Promise NIL Rights To College Athletes On July 1

There are seven days left until seven states are set to make their respective name, image, and likeness (NIL) laws effective for college athletes. Today, Kentucky officially became the seventh state, joining Florida, Alabama, Georgia, Mississippi, Texas, and New Mexico, as the only jurisdictions that can promise their athletes, with absolute certainty, that they will More

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