The Rock Now Owns IP, Trademark Rights To Handful Of Phrases, Including 'Jabroni' And 'Candy Ass'
You can love him or you can hate him, but there's one thing you cannot deny: Dwayne "The Rock" Johnson knows how to make money.
A filing from TKO Group Holdings revealed this week that WWE legend-turned-actor was granted intellectual property and trademark rights to several of his signature catchphrases and nicknames when he signed on to become a member of TKO's board of directors in January.
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TKO is the name of the company formed by the merger between WWE and UFC last year.
(Getty Images)
And there's a whole laundry list of terms The Rock claims ownership to.
Names:
- The Rock
- Rocky Maivia
- Team Corporate
- Rock Nation
- The Nation
- Roody Poo
- Candy Ass
- Jabroni
- The Samoan Sensation
- The Blue Chipper
- The Brahma Bull
- The People’s Champion
- The Great One
- The Most Electrifying Man in Sports and Entertainment
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Catchphrases:
- If you smell what The Rock is cooking
- Know Your Role and Shut Your Mouth
- Team Bring It
- Just Bring It
- The People’s Elbow
- Rock Bottom
- Finally, The Rock has come back to ...
- It doesn’t matter what
- Blue Hell
- The millions… (and millions)
- Rockpocalypse
- Project Rock
Johnson will be able to collect royalties in connection with sales of merchandise bearing these trademarks (including jabroni and candy ass) over the next 10 years. The only stipulation is that he can't license the IP to companies that are competitive with TKO.
In addition to the IP rights and a spot on the board of directors, TKO gave The Rock a $30 million stock reward, according to Alex Weprin of The Hollywood Reporter.
The guy is just printing money at this point.