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Couch: Corporations Show True Colors With Stances On Watson, MLB

We need a reality check about corporate America’s decisions to distance itself from Deshaun Watson and also Major League Baseball’s moves against the state of Georgia. When Nike and other companies ended their endorsement deals with Watson, was that corporate America’s way of judging Watson guilty of being a sexual predator, guilty of sexually assaulting or harassing the 22 women who have accused him? Or was it a way of standing up for the women? No and no. It was neither of those. When MLB moved its All-Star Game from Atlanta to Denver, was that because MLB thought Georgia’s new voting laws were racist? No.  These aren’t decisions of social conscience or wokeness, or of right and wrong. Nike and MLB and others aren’t delving into the details so much as monitoring public opinion. They are looking at their bottom line and making business decisions, not social justice ones. That is, unless they think social justice sells. They are neither social leaders nor social followers. They are simply multi-billion dollar businesses doing what they are paid to do: make more money and protect what they have. There is nothing wrong with that. That’s the job. And the people making the […]

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Written by Greg Couch

Greg earned the 2007 Peter Lisagor Award as the best sports columnist in the Chicagoland area for his work with the Chicago Sun-Times, where he started as a college football writer in 1997 before becoming a general columnist in 2003. He also won a Lisagor in 2016 for his commentary in RollingStone.com and The Guardian.

Couch penned articles and columns for CNN.com/Bleacher Report, AOL Fanhouse, and The Sporting News and contributed as a writer and on-air analyst for FoxSports.com and Fox Sports 1 TV. In his journalistic roles, Couch has covered the grandest stages of tennis from Wimbledon to the Olympics, among numerous national and international sporting spectacles. He also won first place awards from the U.S. Tennis Writers Association for his event coverage and column writing on the sport in 2010.