Sex appears to be BACK, thanks to COVID restrictions being eased, according to Durex condom owner Reckitt. Durex sales are up double-digits in the first quarter of 2021 over the first quarter of 2020 when the UK went into its first COVID lockdown. Now restrictions are starting to ease, and the company reports people are back to getting it on.
Reckitt blamed a “manifestation of anxiety” over COVID for a first-quarter sales slump in 2020, but sales soon rebounded during the summer when the UK relaxed social distancing rules. Condom sales are also up in China, the U.S. and parts of Europe.
Casual hookups are back on the rise to go along with the rise in condom sales, the NY Post reports. The baby boom that many figured would come from people being home with nothing to do will have to wait. An Associated Post report shows births in December 2020, January 2021 and February 2021 were down 6.5%, 9.3% and 10% when compared to the same months a year earlier.
The data tells the story here, folks.
People just weren’t banging during the ‘VID. Now Durex says banging is back, but will it lead to a spike in births? Will people just go out and bang to bang with no intentions of sharing their stimmy savings with a shotgun marriage? We’ll have to wait on that data.
Condom brand Trojan introduced ‘A Stimulus Package’ that was sent out to 100 adults in late March as a reintroduction of its condoms to a market that needed a shot in the arm. The variety pack sent out will “boost growth and protect all members of this great nation before what some are calling ‘the horniest summer ever,'” Trojan said.
And there it is, the next t-shirt OutKick should be putting out: The Horniest Summer Ever. Now is the time to strike before Trojan can copyright that one.