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Coke Going After White Claw, Joins Hard Seltzer Arms Race

Did you bet your neighbor that the hard seltzer craze would end in 2020 and we’d seen it all when Smirnoff dropped the Red, White & Berry sell-dog? Drop off a case on your neighbor’s porch because you lost the bet and I can prove it because Coke announced it will get into the hard seltzer biz with the launch of Topo Chico Hard Seltzer in 2021.

I hate to go all Karren Rovell on you guys and report on new seltzers coming to stores near you, but this is a whole new animal with Coke getting into the fight with its very own lemon-lime concoction. According to Bloomberg, Coca-Cola is looking to diversify its drink portfolio as people slow their consumption of sodas.

The soft drink giant, which aspires to be a “total beverage company,” said it will offer Topo Chico Hard Seltzer in “select cities” in Latin America later this year. Coca-Cola cited Topo Chico’s popularity in cocktails and mixed drinks. The company also confirmed to Bloomberg News that it plans to offer the product in the U.S. in 2021.

It’s not just Coke trying to figure out where beverages are headed and how to keep making money. Boston Beer’s numbers speak volumes. It would be unwise to bet against seltzers right now.

Written by Joe Kinsey

I'm an Ohio guy, born in Dayton, who roots for Ohio State and can handle you guys destroying the Buckeyes, Urban Meyer and everything associated with Columbus.

6 Comments

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  1. Hey Joe,
    I’m beginning to see a trend here, bud.
    First you give us sex-crazed Thai Macaques fueled by sugary drinks.
    Now you give up Coca-Cola’s version of hard seltzer hitting the shelves in Latin America very soon.
    If you’re trying to get your readers into the bars early on a Thursday afternoon you’re doing a damn good job!!! VIP cheers!!!

  2. Hey Joe…
    Sorry, Chris, about the nature of this post…and congratulations sincerely on your sobriety…
    From the GREAT John Prine (who passed on April 7 due to covid)
    “When I Get To Heaven”
    (First 4 verses spoken)
    When I get to heaven, I’m gonna shake God’s hand
    Thank him for more blessings than one man can stand
    Then I’m gonna get a guitar and start a rock-n-roll band
    Check into a swell hotel, ain’t the afterlife grand?

    And then I’m gonna get a cocktail, vodka and ginger ale
    Yeah, I’m gonna smoke a cigarette that’s nine miles long
    I’m gonna kiss that pretty girl on the tilt-a-whirl
    ‘Cause this old man is goin’ to town

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