Videos by OutKick
Pro basketball used to be strictly about the game. Now, it’s trying to be strictly about the game again (or so it says). But for the NBA, it may be too late.
After the league spent the end of last season mercilessly pushing far-left politics inside the Orlando bubble, it appears more than half of the NBA’s former audience is now missing. All you need to do is check the league’s historically low television ratings to know that. So when OutKick founder Clay Travis talks about the NBA, he almost has to laugh
“Our old friends at the NBA,” Clay begins his video segment while grinning. “The NBA is poised to hit an all-time low in television ratings, this year, playing a roughly equivalent and easy schedule that started later in the year and with fewer games, would theoretically lead to more national interest. Instead, the NBA brand has continued to plummet. The overall viewership for (NBA) games on TNT and ESPN is going to be down substantially.”
As Clay points out, this comes one season after the “blue-checkmark brigade” justified the league’s terrible ratings inside the bubble because games were being played in August and September. But this has actually been an ongoing trend.
“Since 2012, they have lost nearly half of their fans that were watching the games,” Clay says. “And I’m telling you what happened — the NBA got woke, and they have gotten broke. They told half the United States, ‘We don’t like you, and we don’t want you watching our product.’ And half the United States said, ‘Goodbye.'”
Clay goes on to discuss the NBA’s woke-to-broke fall from grace in further detail in the video below. Be sure to give it a watch.