City of Pasadena Gets A $2 Million Dollar ‘Gift’ As Part Of Rose Bowl’s Shift To Texas

It’s no surprise that the city of Pasadena was set to lose quite a bit when it was announced that the Rose Bowl was moving to AT&T Stadium in Arlington, Texas, but there is still a small bright spot for the city.

Bill Shea of The Athletic reports that Pasadena was given a $2 million “gift” for use of the name “Rose Bowl” for the game which will feature Notre Dame (10-1) and Alabama (11-0).

🌹Almost. Game day.🌹#RollTide #GoIrish #RoseBowl🌹 pic.twitter.com/4M2DNlTUby

— CFP Semifinal-Rose Bowl Game pres. by Capital One (@rosebowlgame) December 31, 2020

The massive payment made by the Pasadena Tournament of Roses, which actually owns and organizes the game, went to the city of Pasadena as part of the agreement to move the game to the home that Jerry Jones built.

While $2 million is quite a chunk of change, it will nowhere near make up for the loss of the game and the economic impact it has on the city.

The bowl game and parade generate about $200 million in local benefit, including $68 million alone just for the game, according to David Eads, the CEO and Executive Director of the Pasadena Tournament of Roses.

The $2 million dollar “gift” was updated in the 30-year agreement between the city of Pasadena and Tournament of Roses this past Tuesday, according to the report.