For the fifth time in franchise history, the home stadium of the Buffalo Bills will have a new name.
On Monday, the team announced that the field has been renamed Highmark Blue Cross Blue Shield Stadium following a new naming rights deal with the health insurer.
“We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium,” Bills owner Kim Pegula said in a statement.
“We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region. We look forward to many years of working together with their team.”
The famous stadium located in Western New York was known as Rich Stadium for the first 25 years of its existence. In 1998 the stadium was rebranded as Ralph Wilson Stadium, which lasted until 2015. It became known as New Era Field from 2016 to 2019.
Last season, when the Bills advanced to the AFC Championship game against the Chiefs, the stadium was known simply as Bills Stadium.
“The Bills are a beloved institution in Western New York, and there is no better way for Highmark Blue Cross Blue Shield of Western New York to show that we plan to continue to be part of the fabric of this community than through this partnership,” Highmark Blue Cross Blue Shield of Western New York CEO David W. Anderson said in a statement.
“Together with our long-time partner, Pegula Sports and Entertainment, we envision this stadium to be an all-encompassing asset for our region and beyond.”