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Budweiser To Skip Super Bowl For First Time In 37 Years

Budweiser advertisements have become synonymous with the Super Bowl year in and year out.

Not this year.

For the first time in 37 years, Budweiser will skip out on advertising during the biggest event on television.

The beer giant has opted instead to donate the reported $5.6 million dollars to COVID-19 vaccine awareness. Budweiser joins Pepsi-Cola and Coca-Cola among other companies skipping out on the most expensive advertising opportunity in the world.

This is an unconventional approach that could pay off for Budweiser in the long run. Budweiser is hoping the money it invests in vaccine awareness will contribute to the country returning to normalcy. The shutdown of bars and restaurants around the country has massively impacted the alcohol industry worldwide.

Sixty percent of Americans “do not have enough information about when people like them will be able to get the vaccine,” and Budweiser is aiming to help solve this problem. Hopefully the company can effectively contribute to spreading vaccine awareness. Americans everywhere are eager to return to sporting events, concerts, and even indoor dining in some states, so this decision will likely be received well.

It will certainly be strange not seeing the Clydesdales on Super Bowl Sunday, but to ease the absence of the Clydesdales next weekend, here is, in my opinion, one of the greatest Super Bowl ads of all time.

Who is chopping onions? I mean, come on. The storyline, the Clydesdale running after its former owner after joining the Budweiser crew, Fleetwood Mac’s “Landslide,” for God’s sake? It doesn’t get much better than this. Let’s hope the Tampa Bay-Kansas City matchup is as good as advertised and fills the void of these superb ads.

Written by Jake Downard


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  1. With Budweiser out, its going to be very interesting on how this plays with the networks and ad buys, and NFL revenues over the long term. It’s also been a long time since the ads were a relevant part of the broadcast.

  2. With deep pockets at Bud, Coke, and Pepsi out, who fills the void? I’m guessing ventures with less cash with more political views. Look for the Super Bowl ads to get political.

    I’ve been keeping the remote handy in 2020, switching channels whenever political messages came on. Hoping in some small way that this data gets back to the programming department.

    The Super Bowl is a social event, even more so than a game. If they kill all the fun stuff, it’ll lose a ton of casual watchers, making it just a game an not a mega event.

  3. Great, this just means more woke commercials talking about “ending racism” or “it takes all of us”. Spare me. I mean who can’t wait for the Weekend to perform at halftime am I right? Dude looks like the alien from Futurama.

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