Budweiser advertisements have become synonymous with the Super Bowl year in and year out.
Not this year.
For the first time in 37 years, Budweiser will skip out on advertising during the biggest event on television.
The beer giant has opted instead to donate the reported $5.6 million dollars to COVID-19 vaccine awareness. Budweiser joins Pepsi-Cola and Coca-Cola among other companies skipping out on the most expensive advertising opportunity in the world.
This is an unconventional approach that could pay off for Budweiser in the long run. Budweiser is hoping the money it invests in vaccine awareness will contribute to the country returning to normalcy. The shutdown of bars and restaurants around the country has massively impacted the alcohol industry worldwide.
Sixty percent of Americans “do not have enough information about when people like them will be able to get the vaccine,” and Budweiser is aiming to help solve this problem. Hopefully the company can effectively contribute to spreading vaccine awareness. Americans everywhere are eager to return to sporting events, concerts, and even indoor dining in some states, so this decision will likely be received well.
It will certainly be strange not seeing the Clydesdales on Super Bowl Sunday, but to ease the absence of the Clydesdales next weekend, here is, in my opinion, one of the greatest Super Bowl ads of all time.
Who is chopping onions? I mean, come on. The storyline, the Clydesdale running after its former owner after joining the Budweiser crew, Fleetwood Mac’s “Landslide,” for God’s sake? It doesn’t get much better than this. Let’s hope the Tampa Bay-Kansas City matchup is as good as advertised and fills the void of these superb ads.