Videos by OutKick
I was really hoping this was an April Fools joke, but apparently it is not.
Bud Light’s newest brand ambassador is none other than transgender TikTok star Dylan Mulvaney.
Mulvaney — a biological male who began identifying as a woman just over a year ago — has extensively documented his journey into “girlhood” on social media. Mulvaney wears dresses, puts on makeup and prances around on camera making fun of women. He reduces the entire gender to cartoonish stereotypes.
And he’s been rewarded handsomely for it! Just over the past year, Mulvaney has struck brand deals with Ulta Beauty, Haus Labs, Crest, Instacart, EOS, CeraVe, Native, Kate Spade, Ole Henriksen and KitchenAid — just to name a few.
And now, you can add Bud Light to that list.
Mulvaney posted this video on Instagram Saturday. Try not to vomit when you watch it.
“I kept hearing about this thing called March Madness. And I thought we were all just having a hectic month,” Mulvaney said. “But it turns out, it has something to do with sports!”
Teeheehee, what is basketball? Mocking women is so fun!
Of course, social media wasn’t having it.
OutKick’s Tomi Lahren tweeted, “So who at Bud Light thought this was the move? Do y’all really think a man pretending to be a woman (in the most demeaning manner possible) is how you sell beer?”
Tomi has a point. Bud Light’s target audience includes American males aged 18-49 — not exactly the same people who adore Dylan Mulvaney.
So aside from the sheer annoyance of this whole charade, it also doesn’t feel like a great marketing move for the company.
Let’s head to Twitter for some consumer feedback, shall we?
Bud Light is just Dylan Mulvaney’s latest cash cow.
Turns out, making fun of women is highly profitable.
In November, the Daily Mail reported Mulvaney was set to make $1 million in endorsement deals in 2022 alone.
Last month, Mulvaney celebrated his “365th day of womanhood,” and, to commemorate the occasion, Bud Light gifted him a special can with his face on it.
Meanwhile, I have been a female for 12,479 days. No one is making beer cans with my face on them or giving me money just for existing. I’ll never get to sit down with the president at the White House, and Drew Barrymore will never drop to her knees in front of me.
I’m at peace with that.
What I’m not OK with, though, is the absolute mockery of my gender for Dylan’s financial gain.
If brands like Bud Light truly cared about the transgender community, they’d find more trans spokespeople — not just the one who has 10.8 million TikTok followers. And they’d donate to LGBTQ causes instead of Republican politicians and conservative PACs.
(And yes, I looked up Anheuser-Busch’s political contributions.)
But that’s the point. It’s a money grab disguised as a virtue signal. A win-win for everyone involved — not including the consumer.
Bud Light does not care about the transgender community, and neither does Dylan Mulvaney. This is a joke to him.
And he’s laughing all the way to the bank.
4 CommentsLeave a Reply
I bet beee drinkers will rally be down with the trans lifestyle. Nevertheless, Bud Light tastes like pond water, so who cares?
Yet ANOTHER reason to avoid Bud Light. I’d rather drink all the various crap I drank in college, at least that was dirt cheap…
So, Anheuser-Busch is the owner of Bud, and Bud Light…….I’ll avoid their trans-beer brands from now on, I’ll drink Corona, Dos Equis, Modelo and other un-woke brands only!
This whole marketing idea sounds like a loser, I’d like to see the data crunching behind it. I quit buying chocolate chip Clif bars when they put the pink haired soccer woman on them, a can’t see how any self respecting human would carry a beer around with woman with a penis on the label.