Alabama Fans Are Done With Milo's Sweet Tea. Here's Why

After athlete compensation went into effect on Thursday — following the NCAA's approved NIL ruling — Auburn quarterback Bo Nix announced he would be partnering up with an Alabama local favorite, Milo's Famous Sweet Tea.

The announcement sent gallons of Milo's down the drain as Bama fans winced at the thought of the southern-favorite drink proudly sponsoring the rival Auburn QB.

As reported by OutKick, the new ruling allows college athletes to profit off name-and-likeness according to the following guidelines:

As more deals are announced between brands and college athletes after Wednesday's approved ruling, the divide between fan base and consumer markets may begin with the misguided marketing decision from Milo's.