Big Ten Schools Will Earn A Shocking Amount Of Money With New Media Deal

Videos by OutKick

Big Ten programs will get a lot richer with the conference’s upcoming media deal.

The B1G is currently in the process of negotiating a new media deal, and with USC and UCLA joining the prestigious conference in 2024, it’s expected a lot of money will be handed out.

Now, fans have an idea of just how much it might be.

Big Ten’s upcoming media deal expected to be huge. (Photo by Jayne Kamin-Oncea/Getty Images)

Media payouts for programs in the conference are currently around $57 million annually, but that number will balloon to around $80 million annually, according to The Athletic.

To put it as simply as possible, the richer are getting much richer.

Big Ten media revenue payouts could exceed $80 million. (Photo by Jordon Kelly/Icon Sportswire via Getty Images)

As we all know, money drives the ship in college sports. You might not like it, but it’s true. The Big Ten will have programs on both coasts starting in a couple years.

The geographic footprint is unprecedented, and that means teams will be printing money. New York, Philadelphia, Chicago, Los Angeles and Washington D.C. are all massive media markets.

All of them other than Los Angeles are already Big Ten country, and starting in 2024, L.A. will join the list.

Big Ten media revenue payouts could exceed $80 million with new deal. (Photo by Emilee Chinn/Getty Images)

It’s an incredible situation we’ve never seen before in the world of college sports, and teams in the conference are going to get hit with a huge windfall of cash.

As I said during a recent appearance on Outkick 360, the money is the biggest draw of adding USC and UCLA, and now some massive numbers are floating around.

Jim Harbaugh
New Big Ten media deal expected to be massive. (Photo by Gregory Shamus/Getty Images)

I can’t wait to see how Wisconsin and all the other B1G programs utilize their massive stacks of cash!

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.

One Comment

Leave a Reply
  1. 😂😂😂 They’re already in the largest markets and except for Ohio State in most years, they still suck. I’m guessing that money will be used to get dudes to play in women’s non-football sports like swimming and softball. You’d be better off focusing on basketball.

    And USC will do well until they have to play a SEC team where they’ll get slaughtered.

Leave a Reply