PAC-12 Hit With More Bad News As The Big 12 Guns For New Media Deal

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The Big 12 is reportedly in the process of landing a new media deal, and that’s bad news for the PAC-12.

The Big 12 is in the process of negotiating and hammering out a new media deal with ESPN and Fox, according to CBS Sports.

It’s believed annual payouts for a new Big 12 or PAC-12 could be between $21 million and $35 million per school, according to the same report.

Will the Big 12 or PAC-12 get a new media deal first? (Photo by Brian Bahr/Getty Images)

To put that in perspective, Big Ten schools are expected to earn at least $75 million annually per school with the conference’s unprecedented media deal.

Why is the Big 12 getting the ball rolling on a new media deal such a bad update for the PAC-12? It’s shockingly simple.

The big pitch the PAC-12 had for its members to stay together was the possibility of putting together a new media deal.

Will the PAC-12 survive realignment? (Photo by Abbie Parr/Getty Images)

However, with so much uncertain hovering around the PAC-12 and the Big Ten gunning to poach some more teams, it seems unlikely a media network hands the conference a huge deal. Does it make sense to agree to a deal not knowing who might be in the conference in a few years?

Of course not, and what program is going to agree to a long term deal if there’s a chance to go to the Big Ten? The answer is none.

Will the Big 12 poach PAC-12 teams? (Photo by Brian Bahr/Getty Images)

Now, the Big 12 can possibly secure a new deal and take that to PAC-12 programs not being targeted by the B1G like Arizona, Arizona State, Colorado and Utah to see if a deal can be made.

As I’ve said before, the Big 12 offers one big thing the PAC-12 doesn’t and that’s stability. Nobody is trying to raid the Big 12. The same can’t be said for the PAC-12.

What does the Big 12 pushing for a new media deal mean for the PAC-12? (Photo by Craig Mitchelldyer/ISI Photos/Getty Images)

If the Big 12 is able to get a deal done in the near future, it could be another sign that the biggest conference on the west coast might not exist in a few years.

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.

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