The Rock and RedBird Capital Buy XFL

According to Sportico, Dwayne “The Rock’’ Johnson and Gerry Cardinale’s RedBird Capital have bought the XFL for $15 million.

In April, the XFL filed for bankruptcy. 

After another failed attempt, the narrative is that spring football isn’t a viable option. However, pre-pandemic, the Vince McMahon-led XFL 2.0 had promise. While the ratings were declining, its last week on broadcast television — Week 5 — averaged 1.5 million viewers. That’s an NBA and MLB number. 

The interest is there for the XFL to make a comeback. The Rock will need to make changes, however. First and foremost, the league would need to attract known players. Star power drives the sports discussion, the XFL had none of that.

Ideally, the XFL, under The Rock and Cardinale, could pay players enough to bypass years of college football. It has to be worth the risk. If it can, spring football would attract NFL fans to the product as a pathway to the country's number 1 sports league. 

If The Rock is to turn the XFL into a sustainable business, it'll need far better QB play. This past spring, lackluster names and play at the most important position derailed the XFL.

Finally, sports gambling is key. Upstart leagues must deal with the challenges of fans lacking a passion for its teams and players. A financial interest (a reason to care) would immerse at least some viewers into the product. Sports betting creates a unique opportunity for spring football.

Written by
Bobby Burack is a writer for OutKick where he reports and analyzes the latest topics in media, culture, sports, and politics.. Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcasts and radio stations.