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Ever since the new laws were passed allowing college athletes to profit off their name, image and likeness, we’ve seen quite the creativity happening in how it’s utilized.
We’ve seen college football players such as D’Eriq King and McKenzie Milton create their own company. We’ve seen Texas quarterback Casey Thompson join Cameo just so he could donate his profits to charity. The new ways to make money are seemingly endless.
On Tuesday morning, we now have a company choosing to give an entire roster contracts.
According to Gary Ferman with CaneSport.com, American Top Team, which he describes as “one of the nation’s top training academies for MMA fighters which has 44 licensed gyms throughout South Florida and the world,” is finalizing plans to offer every scholarship player on Miami’s roster NIL contracts.
“Each of the 90 existing Miami scholarship players will be offered a $500 a month contract (up to $6000 for a year) to endorse American Top Team through their social media accounts, personal appearances and other marketing vehicles,” Ferman says in the article. “If all 90 players opt to accept a deal, the total American Top Team investment in year one could reach $540,000.”
This is absolutely wild, but also entirely expected.
In fact, we’ll probably be getting a lot more of this from other companies and programs in the near future. Deals with every scholarship player or entire sports teams. Having that sort of blanket deal already in place can act as an advantageous pitch to potential recruits.
The can of worms has been opened. Now it’s time to see where it all goes, for better or for worse.
Follow Clint Lamb on Twitter @ClintRLamb.