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Amazon is venturing into the digital sports streaming landscape, and now may even start putting together some of those always popular (and often dreaded) daily studio talk shows.
Per Andrew Marchand of the New York Post, Amazon is in the process of developing such programming with the intention of hiring talent to fill the openings. Along with that, “the company is talking to an established producer of such programming to produce those shows, aiming to launch with a morning program,” relayed Ian Casselberry of Awful Announcing.
That production company, per Marchand, would be no less than Embassy Row — which has produced studio shows such as the NFL Network’s Good Morning Football, as well as programming for ABC, Food Network, and AMC, among others.
Embassy, however, isn’t the only production company under consideration, Marchand added.
Granted, there are already too many of these studio programs, with every league-owned network, ESPN, FS1 and everyone else rolling them out to fill 24/7 worth of televised sports content. But as Casselberry noted, if Amazon can use these shows to get people to sign up for Amazon Prime … well, it will be considered a victory.
“At the very least, studio shows could be complementary to whatever sports content Amazon adds to its catalog,” Casselberry wrote.
As we relayed last month, Amazon is reportedly eyeing Al Michaels and Troy Aikman to be the voices of its Thursday Night Football package. So clearly, it is dreaming big when it comes to sports programming.
And like it or not, if you’re going to televise or stream sports, studio shows and sports debate shows tend to be a big draw.