After Losing $600M Last Year, NCAA Now Pushing ‘Mask Madness’ Marketing Campaign

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March Madness is approaching, and suddenly the NCAA is motivated to make the Tournament happen. They canceled the event last year and then $600 million, so it seems money talks.

Remember when middle class, hard-working Americans insisted cancelling major sources of revenue couldn’t and shouldn’t be done?

So do we.

The NCAA is now partnering with Gleaners so “we can keep our neighbors safe and well fed,” the tweet says.

Wearing masks now represent being a caring American, rather than being a social, kind and interactive American. All we have to do to make sure the NCAA can cash their $600 million check is protect them from lawsuits by wearing a piece of cloth over our face.

The mask push is clearly pandering, as science and Dr. Fauci have no evidence to back that masks saving lives. It’s also not our neighbor’s jobs to protect our lives, and it never has been. Just a year ago, it was common for the flu bug to spread rapidly in confined, populated areas, like airplanes and dance clubs. No one moaned or complained about the irresponsibility of a sick stranger infecting large populations. If we didn’t want to get sick, we stayed home. By venturing out into the public, we assumed a certain degree of risk. We were willing to take our chances.

One mask is just the beginning 

When will the requirements end? If you take a glance at our media, it seems they never will.

By the time Major League Baseball tosses the first pitch, we’ll be dressed like mummies just to attend games. President Joe Biden, of course, just issued a statement that “herd immunity” would kick in around summer time. Biden and the CDC now have a couple months to make up some Cat in the Hat story as to why “science” misfired and how the virus miraculously disappeared.

Don’t expect a regular March Madness until this time next year. 

Written by Gary Sheffield, Jr

Gary Sheffield Jr is the son of should-be MLB Hall of Famer, Gary Sheffield. He covers basketball and baseball for, chats with the Purple and Gold faithful on LakersNation, and shitposts on Twitter. You can follow him at GarySheffieldJr


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  1. “Limited Edition” masks!
    Ha ha ha Ho Ho hee hee ha ha ha!

    We had a vendor come to our house yesterday. She had on a paper mask with another over it like the one pictured above. Who knew it was a “thing” now (according to the NYT). 🤮

  2. If two masks are better than one then 3 must be better than 2. Just to make sure you never get Covid just put on so many masks that you can no longer breathe through them. Leave them on for about 5 minutes and you’ll never get Covid!

  3. If the NCAA and other sports are really tired of losing revenue, then they need to do the opposite of encouraging masks. They need to ditch the costume party altogether. It’s ridiculous anyway. They sweat and bang and breathe on each other on the court, but they have to separate and mask up on the bench? So dumb and pointless. We all know it. And it’s annoying to watch the virtue signaling.

  4. Masks have nothing to do with limiting the spread of this virus.

    However, they are now a POLITICAL STATEMENT. If you are not wearing one, you are obviously not one of the “right” kind of people and must be punished.

    Wearing a mask is like wearing an armband. It only signals your political allegiance.

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