After Losing $600M Last Year, NCAA Now Pushing 'Mask Madness' Marketing Campaign

March Madness is approaching, and suddenly the NCAA is motivated to make the Tournament happen. They canceled the event last year and then $600 million, so it seems money talks.

Remember when middle class, hard-working Americans insisted cancelling major sources of revenue couldn't and shouldn't be done?

So do we.

The NCAA is now partnering with Gleaners so "we can keep our neighbors safe and well fed," the tweet says.

Wearing masks now represent being a caring American, rather than being a social, kind and interactive American. All we have to do to make sure the NCAA can cash their $600 million check is protect them from lawsuits by wearing a piece of cloth over our face.

The mask push is clearly pandering, as science and Dr. Fauci have no evidence to back that masks saving lives. It's also not our neighbor's jobs to protect our lives, and it never has been. Just a year ago, it was common for the flu bug to spread rapidly in confined, populated areas, like airplanes and dance clubs. No one moaned or complained about the irresponsibility of a sick stranger infecting large populations. If we didn't want to get sick, we stayed home. By venturing out into the public, we assumed a certain degree of risk. We were willing to take our chances.

One mask is just the beginning 

When will the requirements end? If you take a glance at our media, it seems they never will.

By the time Major League Baseball tosses the first pitch, we'll be dressed like mummies just to attend games. President Joe Biden, of course, just issued a statement that "herd immunity" would kick in around summer time. Biden and the CDC now have a couple months to make up some Cat in the Hat story as to why "science" misfired and how the virus miraculously disappeared.

Don't expect a regular March Madness until this time next year.