2021’s Biggest Losers in Media

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No industry lost more credibility in 2021 than the media. These guys lied, misled, and lost their audiences at rates almost humorous.

Aside from a few winners — like Tucker Carlson, Joe Rogan, Pat McAfee, Megyn Kelly, Matt Walsh, and Alex Cooper — most media members were losers in 2021.

So I picked the four biggest of the year:

Joy Reid

Joy Reid is disgusting. It’s shameful that even MSNBC, a network that reaches aging liberals, allows her to spread such hate and lies on television.

Reid spent most of her 2021 screaming like a wounded animal for relevancy. Notably, she connected — without any evidence — Florida Gov. Ron DeSantis to a sex trafficking ring and then said that DeSantis “killed children.”

See, Reid hates white people. She kept reminding us weekly.

According to Reid, conservatives only keep black people alive to cook white people’s steaks. What does that mean? We don’t know. Reid didn’t provide any examples. So we just went with it.

More recently, Reid posted a cringe headline to her MSNBC blog following the Kyle Rittehnhoue verdict. Check it out:

Screenshot courtesy of MSNBC.

MSNBC allowed that too.

Interestingly, it was once unclear whether Reid hated white men or white women more. 2021 cleared that up when Reid blamed white women for pressuring schools into teaching “Confederate Race Theory.”

Reid is a bigoted racist with a small audience. Reid’s primetime show, called something with her name in it, failed to beat cable news shows that air in the daytime.

Keith Olbermann

Keith Olbermann is no longer a sports anchor or a political pundit. He’s nothing. Olbermann is a sad man who yells conspiracies into an iPhone on his balcony.

In 2021 alone, Olbermann blamed Dave Portnoy and Barstool for a Michigan school shooting, said the U.S. should restrict vaccine access from Texans, called for Tucker Carlson’s arrest, spread misinformation about Ashli Babbitt, and canceled his failing YouTube show.

Olbermann is living proof of what years of lies, misery, hypocrisy, and baseless indignation do to a human.

The sad state of Olbermann is a warning to the woke. This is how it ends: lonely and pathetic.

Maria Taylor

Maria Taylor was on track to succeed Stephen A. Smith as the face of ESPN. Then in 2020, she changed course. Taylor saw George Floyd’s death as an opportunity. She knew that her bosses at ESPN now felt pressure from Disney to prove they were not racist. So they allowed pundits to cover alleged police brutality on ESPN’s airwaves irresponsibly.

After Taylor saw the Twitter reaction to her misinformed “I said what I said” rant on racism, she felt she was an invincible force as she entered a contract year in 2021.

Taylor also used a misleading narrative that ESPN didn’t re-sign three other black women — Jemele Hill, Josina Anderson, and Cari Champion — as leverage. Blue checks warned ESPN it better not lose another black woman ever again — ever. Therefore, Taylor was so confident that she turned down a $5 million a year offer from ESPN$5 million wasn’t good enough for Maria the Great.

She wanted Stephen A. Smith money, which is $12 million a year but she thought it was $8 million. Nevertheless, even ESPN couldn’t comply with that demand. So it got ugly.

Taylor and her team tried to burn the walls at ESPN. They held onto a year-old privately recorded audio call of Rachel Nichols, to which they leaked to a useful idiot at the New York Times for more leverage. Taylor’s team cost Nichols her career. Nichols’ career is over.

Ultimately, Taylor left ESPN for NBC. Now, she’s an afterthought making less money than ESPN offered her. If it weren’t for a picture with her new colleague Drew Brees, whom she called racist, she’d be irrelevant.

When you use your race and gender to earn a bigger paycheck, you are a loser. Especially when your plot fails in the end as Taylor’s did.

Chris Cuomo

I didn’t blame Chris Cuomo for putting his family first. However, an AG report in November revealed that Cuomo didn’t act as a brother over an anchor. Instead, he worked as both a brother and an anchor. Cuomo used the power and resources inherited from CNN to dig up dirt on his brother’s accusers. And so CNN fired him.

Cuomo also departed his daily SiriusXM radio show, claiming he needed time to ponder his future following CNN’s decision.

I do expect Cuomo to return to media in some form, though it may not be in 2022. A reported sexual misconduct allegation looms over Cuomo’s future, likely taking other networks and streaming services out of the running for now.

Cuomo may have to settle for his own YouTube or digital show, a job separate from corporate overlords. And while that route can be lucrative, it’s likely Cuomo will never return to the same level of relevancy he had in primetime.

Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest media topics as well as trending sports, cultural and political stories.

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcast and radio stations.

Previously, Burack was a writer at The Big Lead where he covered similar topics. He also hosted an eponymous podcast where he interviewed several personalities such as Joe Tessitore, and Adam Schefter.


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  1. This is a joke right? How in the hell can Fox News not be on this list after finding out Hannity, Kilmease and Laura were texting g Mark.Meadows but telling the people something different? This site is a JOKE. And Bobby Baby Tuvker Burrack is the biggest joke with this bullshit column. You have to be fucking kidding me. No Fox? What a scam..

  2. I am on record applauding “OUTKICK” for allowing an overly-aggressive contrarian to post here. Such is never allowed on any left-leaning site. That said… his over-the-top ABG persona has gotten tiresome and totally predictable; but will surely continue so long as he gets the attention he seeks.
    I’m still not certain ABG is not a creation of the OUTKICK staff just to add “spice” to the site. …

  3. How could this only be limited to four? You could do a top 4 at MSNBC, a top 4 at CNN, top 4 at ABC, etc…not to mention all the woke idiots across the digital space. You could even do a bracket of biggest media losers and probably fill it up easily. Especially this year.

  4. It’s not about winning or losing. This country is awesome. BDL loves playing race card. Been on this earth for almost 50 years. Grew up playing ball in the inner city. Heard it all from ignorant people. None of us, regardless of skin color, ever had a thought. We competed in all sports through high school and never judged.

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