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One Of Trevor Lawrence’s 1st Endorsement Deals Is With A Crypto Company

Trevor Lawrence Blockfolio

Clemson quarterback Trevor Lawrence will likely be the first player taken in the 2021 NFL Draft on April 29. He is wasting no time building an endorsement portfolio, even prior to being selected and receiving a guaranteed payout of millions of dollars from his rookie contract.

Lawrence signed what could be called a traditional endorsement deal with Gatorade and today has announced a more groundbreaking agreement with cryptocurrency company Blockfolio. His entire signing bonus from the multi-year deal has already been paid to him in cryptocurrency.

Blockfolio’s release states that its arrangement with Lawrence marks the first endorsement deal ever where a significant signing bonus has been paid entirely in crypto. Lawrence has decided to focus mainly on Bitcoin and Ethereum investments for the time being.

“Trevor Lawrence is the future of professional football and cryptocurrency is the future of money, so the partnership was a no-brainer,” said Sam Bankman-Fried, CEO of Blockfolio. “But as impressive as Trevor is on-the-field, I was most impressed with his character and charitable focus off the field.”

Lawrence is likely already quite fond of the new relationship, as his crypto investments, which were put into his account on Friday, are already worth significantly more with the rise of Bitcoin and Ethereum over the weekend. But Lawrence is not alone in hopping aboard the crypto caravan. Kansas City Chiefs tight end Sean Culkin has announced that he will convert his entire NFL salary to Bitcoin. After receiving his biweekly payments, Culkin will have his U.S. dollars immediately converted to Bitcoin through a program called Zap.

Blockfolio’s parent company, FTX.us, recently signed a 19-year, $135 million agreement to have its name attached to the arena that serves as the home for the Miami Heat. Every day, the professional sports world seems to be getting more closely aligned with the cryptocurrency community.

Written by Darren Heitner

Darren Heitner is the founder of Heitner Legal. He is the author of How to Play the Game: What Every Sports Attorney Needs to Know, published by the American Bar Association, and is an adjunct professor at the University of Florida Levin College of Law. You can reach him by email at heitner@gmail.com and follow him on Twitter at @DarrenHeitner.

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  1. It’s interesting but the thing that sticks in my craw about crypto is that everybody worries about its dollar value. So what’s the point of buying/selling a crypto currency with dollars? I’d guess it’s a long term thing but economics is certainly not my strong suit.

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